FOR IMMEDIATE RELEASE:
"Thursday Night Out" Offers Later Shopping Each Week
Good news for shoppers who have trouble getting their errands done during the week - many local merchants have banded together to offer a fun "Thursday Night Out" of shopping and dining. The new initiative from the Chamber and Development Council of Crawford County (CDC) and their Merchant Committee will coordinate later business hours at more than 16 retailers every Thursday night, starting this week on November 5. As a bonus, on the first Thursday of each month participating merchants will provide free snacks for shoppers.
To participate, CDC member merchants (or those willing to contribute toward the program), committed to remaining open on Thursdays until at least 7pm. A number of the merchants will remain open even later until 8 or 9pm. Though a few retailers were already open late on Thursdays, until now the community lacked a coordinated effort and marketing to support such a promotion.
The event originated when CDC staff continued to hear suggestions from residents that they would be willing to shop locally more often if retailers were open later. Research also shows that the shopping habits of the public have shifted and "70% of all consumer bricks-and-mortar spending now takes place after 6:00 pm", according to Roger Brooks International and other retail professionals encountered by the CDC.
Longtime local residents may remember a similar event from many years ago, which was then called "Town Night". Thursday night was designated for later errands and shopping, and was a social event for community members to mingle out on the town and perhaps dine out or see a movie.
The CDC and its members hope community support of the event is strong for the sake of local merchants and to provide a fun activity for area residents. It is anticipated that even more merchants will join the campaign as time goes on and other businesses such as restaurants will run spinoff promotions. "This is an example of the CDC listening to our residents and implementing new ideas to support local business," said Evan Blakley, Executive Director of the CDC, "We hope area residents will find the later Thursday hours convenient and worthwhile of their support. Like any event, it will require strong community attendance if we hope to see it continue."
CONTACT: Evan Blakley, Executive Director, CDC - firstname.lastname@example.org -712.263.5621